Entrepreneurial Words of Wisdom: David Ogilvy (Part 2)

David Ogilvy, was a British advertising executive. His New York agency, Ogilvy & Mather, was well regarded and was ultimately folded into advertising agency giant, WPP.  Here are some of his quotes:
 

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular
• The secret of long life is double careers. One to about age sixty, then another for the next thirty years
• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive
• If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants
• Never stop testing, and your advertising will never stop improving
• Don't bunt. Aim out of the ball park. Aim for the company of immortals
• If it doesn't sell, it isn't creative
• First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it
• The more informative your advertising, the more persuasive it will be
• What really decides consumers to buy or not to buy is the content of your advertising, not its form